Taking Ram Truck Brand to a higher level has been a Chrysler Group mission. Chrysler addresses this new Ram task with bold, new-generation 1500, 2500 and 3500 design and engineering upgrades — and the division is further polishing its image with new specially-outfitted pickup models.
Fred Diaz, president and CEO of Ram Truck Brand, announced spiffed-up Rams, which slip into niches popular with pickup buyers. Standing out in the lineup as the most-upscale Ram is the Laramie Longhorn Edition, which is available on 1500, 2500 HD and 3500 HD models. Also new is the Ram Outdoorsman, which is packaged for outdoor enthusiasts.
— Laramie Longhorn Edition
The Laramie Longhorn Edition 1500 is a stunner, dressed in an eye-grabbing two-tone paint scheme. This “most luxurious Ram Truck ever” is available in five exterior paint colors, including Sagebrush with White Gold, which isn’t shared with other Rams.
The 1500 version of this well-dressed pickup rides on 20-inch chrome-clad wheels, and the Heavy Duty models are fitted with polished-aluminum wheels. The 3500 HD’s are punctuated with Laramie Longhorn edition-badged center caps.
“It’s ready to go from the dirt to sophisticated downtown with ease,” Diaz said. “We’re incorporating a lot of Southwestern design cues.”
Inspiration for the design is from fine handcrafted items, such as antique pocket watches, hand-tooled leather cowboy boots, collector’s-grade shotgun and a horseman’s saddle,” said Ryan Nagode, design program lead for the truck. “The metal work and leather work are second to none.”
Adorning the body are distinctive Southwestern-style badges, with a look reminiscent of championship rodeo belt buckles. Tacked to the front door sides are chrome metal badges commemorating the special edition and signifying the model designation, and a Laramie Longhorn edition badge with painted accents is mounted on the tailgate.
“The jewelry we put on this truck is so beautiful that you could wear it yourself,” said Diaz.
More special-edition “jewelry,” along with leather and wood, give the interior a notably upscale appearance. There’s 100 percent leather, 360 degrees around the truck, and two interior selections, said Nagode. It’s available in a choice of dark slate gray and russet, or dark brown and light pebble beige. Bark brown leather gets the distinction of laser-etched filigree on the seat bolsters.
A stitched-on leather Laramie Longhorn badge adorns the double-stacked center console and backrests, with a laser-etched badge on bark brown seats and a branded badge on russet-colored seats. Contrasting piping and special stitching also contribute to the interior’s premium effect.
Saddlebag-inspired flap-closure pockets with tooled-metal buckles, attached to the front seatbacks, further drive home the Southwestern theme and give rear-seat passengers a bit of small-storage utility.
The dashboard also benefits from the Laramie Longhorn designer touch.
A highlight is an instrument panel, featuring six liquid-chrome gauge rings with painted taupe-silver backgrounds, which Nagode said are created to give the appearance of hand-wrought jewelry.
Burled walnut wood graining accents the pickup’s center stack. It’s specially stained to complement the chosen interior theme — russet or bark brown.
The passenger-side upper glove-box door is adorned with a full-length, filigree-engraved aluminum band and Laramie Longhorn special-edition badge.
Even the floor mats wear a polished-metal Laramie Longhorn edition badge and the same filigree pattern decorating the seats and dash. The rubber mats have snap-in/removable inserts made from color-flecked Berber-style weave.
The Ram Laramie Longhorn Edition is scheduled for sale the first quarter of 2011. Pricing hasn’t been announced.
— Ram Outdoorsman
While the Laramie Longhorn is created to transition from dirt to dress, the Ram Outdoorsman is outfitted to be at home in the wilds, transporting hunters, fishermen, campers and boaters to their destinations.
The Outdoorsman is a replacement for the TRX4, and is available in 1500, 2500 HD and 3500 HD single-rear-wheel models; all cab configurations; in two- and four-wheel drive; and in short- and long-wheelbase models. Its starting price is $28,350.
The Outdoorsman gets a list of enhancements to help it meet the challenges of off-road trails: hefty 17-inch LT tires and full-sized spare; tow hooks; transfer-case and front-suspension (1500 models) skid plates; 32-gallon extended-range fuel tank for 1500 models; fog lights and quad halogen headlamps; scratch-resistant steel bumpers; and mud/slush mats for the front and rear. These features are complemented by trailer-towing upgrades.
Available are special RamBoxes, modified to handle the needs of hunting and fishing enthusiasts. These Mopar RamBox Holsters, priced at $205, “gently yet securely” cradle two rifles or shotguns, and can be rotated up to 90 degrees to hold up to six fishing rods. — Tim Spell, Motor Matters
(Tim Spell is the editor of the Houston Chronicle InMotion section.)
Copyright, Motor Matters, 2010